Building a global startup ecosystem

Extending SAP’s brand to build meaningful partnerships with startups in eight key innovation hubs around the world required a thoughtful approach. I developed a global brand system and experience architecture that positioned SAP as an ideal partner for startups while demonstrating the art of the possible for our 400,000+ customers.

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Running with purpose

In celebration of SAP’s customers, we curated a collection of stories that demonstrate how change makers are using SAP’s technology to generate better outcomes for society, the economy and the environment. This project was presented to global leaders at the United Nations in 2019 to illuminate the power of technology and inspire others to run with purpose.

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Winning in the experience economy

After Qualtrics joined SAP, I joined a team responsible for articulating how experience and operational data can come together to help our customers win in the experience economy. Engaging a diverse set of stakeholders in the visual negotiation process allowed us to iterate quickly and drive alignment across the organization.

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Delivering the intelligent enterprise

At SAPPHIRE 2018, SAP shared its vision to deliver the intelligent enterprise for our customers. I worked on the core team responsible for crafting the framework, narrative and content to share our vision with the world. Since the launch, the entire organization has unified around the promise of helping every customer on their journey to becoming an intelligent enterprise.
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Rex AgLabs Brand Identity

I worked with the founders of Rex AgLabs to design a brand system that builds a bridge between the technology and agriculture industries.
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POTATO Brand Identity

POTATO is a modern restaurant that revolves around the greatest root vegetable. Guests are provided with a customized dining experience that revolves around developing their own dishes. The identity is designed as an expandable system.

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Baseline Experimental Publication

Baseline is an experimental publication designed to be adapt to the environment in which it is being read. This publication was designed as a modular system which puts the user in control of creating their own grid by assembling the publication using metal binder rings. This issue highlights the work of Swiss designers and typographers, mainly Adrian Frutiger and Armin Hofmann and is a tribute to the grid system which is revered by Swiss design enthusiasts. The modular elements are housed in a plastic case which unifies the elements and protects the accessories.
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ICA Freedom Principle Exhibit Design

This Satellite Exhibit for the ICA was designed to be installed in 34th Street SEPTA Station. Promoting the jazz and experimental art exhibit, “The Freedom Principle,” I created an exhibit that transformed the turnstiles in the station into interactive elements that played portions of Jazz music as riders entered and exited the platform.
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If you’d like to connect, drop me a line and let’s chat.