Extending SAP’s brand to build meaningful partnerships with startups in eight key innovation hubs around the world required a thoughtful approach. I developed a global brand system and experience architecture that positioned SAP as an ideal partner for startups while demonstrating the art of the possible for our 400,000+ customers.
Running with purpose
In celebration of SAP’s customers, we curated a collection of stories that demonstrate how change makers are using SAP’s technology to generate better outcomes for society, the economy and the environment. This project was presented to global leaders at the United Nations in 2019 to illuminate the power of technology and inspire others to run with purpose.
Winning in the experience economy
After Qualtrics joined SAP, I joined a team responsible for articulating how experience and operational data can come together to help our customers win in the experience economy. Engaging a diverse set of stakeholders in the visual negotiation process allowed us to iterate quickly and drive alignment across the organization.
Delivering the intelligent enterprise
POTATO Brand Identity
POTATO is a modern restaurant that revolves around the greatest root vegetable. Guests are provided with a customized dining experience that revolves around developing their own dishes. The identity is designed as an expandable system.