Areas of Expertise
Brand & Experience Design
Marketing & Communications
Strategy & Transformation
Extending SAP’s brand to build meaningful partnerships with startups in eight key innovation hubs around the world required a thoughtful approach. I developed a global brand system and experience architecture that positioned SAP as an ideal partner for startups while demonstrating the art of the possible for our 400,000+ customers.
In celebration of SAP’s customers, we curated a collection of stories that demonstrate how change makers are using SAP’s technology to generate better outcomes for society, the economy and the environment. This project was presented to global leaders at the United Nations in 2019 to illuminate the power of technology and inspire others to run with purpose.
After Qualtrics joined SAP, I joined a team responsible for articulating how experience and operational data can come together to help our customers win in the experience economy. Engaging a diverse set of stakeholders in the visual negotiation process allowed us to iterate quickly and drive alignment across the organization.
At SAPPHIRE 2018, SAP shared its vision to deliver the intelligent enterprise for our customers. I worked on the core team responsible for crafting the framework, narrative and content to share our vision with the world. Since the launch, the entire organization has unified around the promise of helping every customer on their journey to becoming an intelligent enterprise.