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The Hebrew Academy of Nassau County (HANC) High School is a private high school located in Long Island, NY. Founded in 1953, this school has a very rich history rooted in developing the moral character of its students. As a graduate of HANC I am honored to work with my alma matta on sharing their values with perspective students. I worked with the administration on first updating their identity system which flowed into the development of new marketing collateral pieces.
I am heavily involved as a student leader at Hillel at Drexel University so it was very gratifying to have been asked to work with them on revitalizing the way that opportunities for giving were presented to their current and future donors. By categorizing specific opportunities into six “pathways”, I was able to craft an informational hierarchy that created the framework for this booklet. These booklets have been well received by the Drexel Hillel community and have helped its development professionals secure more targeted gifts.
Torah Academy of Greater Philadelphia is a private day school catering to children aging from pre-k to 8th grade. I was asked to develop visual solutions in order to help boost school spirit and deepen the sense of community within the walls of the school and beyond their community. By working collaboratively with their leadership, I was able to produce a visual identity package that evolved around their sports team (the Tigers) that was carried out through the school. Today, the halls of Torah Academy are filled with exciting graphics and students, parents and community members have a sense of re-ignited pride in their school.
The Sam Tell Companies is a multi-generational, family owned business that is the single source for all things foodservice. I was asked to develop a new design system for their new line of commercial knives. After conducting extensive market research, I was able to determine what design elements would help simplify the user experience of purchasing one of these products. I designed a system that utilized the concept of repetition with variation where the background pattern stayed the same but the color changed based on the type of knife.
Paragraph Magazine is a publication designed for the commuting market. This publication targets communications and PR professionals and provides them with an authentic look at their unique industry.